FIFA Worldcup to be available FTA - In Chennai

SCV had made it official with a scrolling ticker in Sun TV this morning ,that said "An arrangement has been made to make All Football worlcup matches available on SCV - LIVE - without set top box."

Thats great news, but we will know for sure only when the first match kicks off this evening.
& What is the plight of Dish TV ,that was doing brisk sales of its DTH service due to the World cup?